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Jul31

Written by:Rip Rowan
Tuesday, July 31, 2007 6:58 AM 

Two questions perenially surface in the world of pro audio:

1. Why are Macs dominant in pro audio, when Windows has such overwhelming market share?

2. Should I get a Mac or PC for recording?

In almost every case, these religious wars between Mac and PC advocates become full-scale jihadist movements, and the real answers to these important questions get lost in the fray.

And these are important questions.

Question 1 is important because, when we understand why the market looks as it does, it will better inform our decisionmaking.  If you're serious about recording, the choices you make in gear selection are truly important.  Especially when choosing the platform you will use for recording.

Question 2 is important because, more than any other purchase you make, your choice of DAW software and hardware will really lock you in to a solution.  At my studio we have hundreds of mixing projects online at a time.  Changing workstation software would literally be harder than moving the studio phyiscally across the country.

So lets look at these questions, and answer them soberly.

Question 1: Why are Macs dominant?

Although PCs have recently been making inroads into bigger recording studios, Macs are still the de facto standard in pro audio.  There are a few key reasons for this.

Early Adoption

1. Hardware Platform: Macs made a better platform, at least at first.  Audio recording in the early days really was rocket science.  Trust me, I was there.  In the early days of DAWs, we PC guys had hell on our hands wringing through IRQ and DMA conflicts, getting 3rd party SCSI drives to play fair, getting high-end audio drivers that were compatible with this BIOS and that video card, etc..  By contrast, the relatively homogenous makeup of Macs meant that a lot of compatibility problems didn't occur, so developers preferred this platform and produced the best tools on it, leading to...

2. Toolset:  Back in the early 1990s, before Cubase, and when Cakewalk was a DOS based MIDI-only program, there were really sophisticated (for the time) GUI based recording apps on Mac like ProTools and StudioVision (I was a StudioVision user).  Macs had it going on, so early adopters went there.  This included pretty much every pro studio that saw the benefit and future of DAW recording.  These days, there is no technical advantage to being on a Mac.  In fact, some PC audio platforms outperfom popular Mac platforms in certain areas.  But in the early days, the Mac had an overwhelming advantage, and locked up the early adopters which included pretty much all the big studios.

Demand

3. Brand Recognition:  ProTools is Mac.  Yes, there's ProTools on the PC, but it basically exists so that PC users will get it and decide to switch to a Mac for a better ProTools experience.  And ProTools is the "industry standard" for better or worse.  It's the DAW you're going to find in the biggest studios.  And musicians who know NOTHING about recording know this term.  It's synonymous with DAW recording.  So a significant percentage of newbies gravitate to Pro Tools because it's a trusted brand name.  And a significant number of studios gravitate to ProTools because their clients ask for it (because it's a trusted brand name).  And if you're going to run Pro Tools, you'd be crazy to choose a PC to run it.  ProTools is Mac.

4. Video Post: Advertising and video post makes up a very large chunk of the money spent in the audio recording business.  The video post-production industry is practically 100% Mac (for the same reasons described in #1 and #2).  And if you have a pro audio studio, chances are that you're getting a reasonable percentage of your income from post-production.  So if you're doing a lot of sound for video, there are compelling reasons to be on a Mac.  These folks exchange projects on hard disks left and right, and in markets (like Dallas) everyone is always swapping these drives and expects compatibility.  At Pleasantry Lane (my studio) we do very little post-production work, so we do not have this need.  But it was a choice we made from the outset, and if we wanted to get into serious video post, we'd be screwed.

Editor's Note: After printing this article, a number of readers protested about my assertions that video post and ProTools are Mac-centric.  A few facts are in order.  In 2002, these assertions were 100% true.  As of 2007, some things have changed, but not overwhelmingly so.  Avid, formerly a Mac-only solution, is now both Mac and PC, and seems to be moving more toward PC.  However, a lot of existing Avid installations are still Mac, and Final Cut Pro (Mac) is increasingly popular.  According to some published statistics, FCP is now the leading video post application.  Anecdotally, a lot of video work in Dallas seems to have switched from Avid to FCP, staying on Mac.  As for ProTools, I belittled ProTools PC in the article.  My experience is that ProTools seems to work better on Mac.  ProTools PC is a solid platform and it is true that a number of ProTools studios prefer the PC platform.  However, since most of the pro studios early-adopted the Mac platform, most are staying with that platform for ProTools.  It is my experience that the biggest studios still run ProTools (or Logic) on Mac.

Switching Cost

5. Nail in the coffin: Because of the reasons listed above, by the late 1990s, pretty much every pro studio had some kind of Mac system in-house for their DAW.  Mac users have high loyalty to their system (with good reason, because Macs are, as a rule, a well-engineered product).  But most importantly, once you select a DAW platform and get a substantial amount of material in process, it is amazingly difficult to change to a different tool.  So even if WhizzoProAudio built a new DAW application for the PC that was just hands-down the best thing ever, it is unlikely that any existing user would switch to it, because the work would be overwhelming.  It would be easier to relocate my studio to India than to switch recording platforms.  Literally.

This last reason is hard to overstate.  I can easily switch out any component in my studio.  I can swap soundcards.  I can replace my entire front-end of mics and preamps and compressors with about one day of mechanical work.  I can switch out my computer for a new model in a day or so.  I can even switch other audio applications like my CD burning application, my softsynths, and even some audio plugins with relative ease.

But I have over a hundred active projects in progress at any given time.  Switching from one audio app to another would be an amazing amount of work.  In fact, if I just had to switch applications, what I would have to do is run dual systems, with all new projects being done on the new system, and the old system remaining to handle the old projects until they were all done.  This would take over a year for some of my clients.

This would be do-able if all I wanted to do was run a different application on the same computer, like switching from Nuendo to Sonar on a PC.  But if I wanted to switch from Nuendo on a PC to Logic on a Mac, then somehow I would have to easly be able to run BOTH a PC and Mac DAW at the same time in the same studio.  How can I do that when everything is tied into my PC soundcard?  To switch from an old project on the PC to a new project on a Mac would literally require repatching my studio.  It could be done with some patchbays, some KVM switches, and a lot of toil... but, my God, what a freaking headache.  I cannot imagine any benefit I'd get from switching computer platforms that would in any way justify this effort.

So, if you're doing much work on your DAW, you just get totally married to it.  Therefore, selecting wisely early on is a good idea, because odds are that you'll be using the same platform for years.

So now that we understand the market forces driving Mac dominance in our market, we are better able to understand why we ought to choose a particular recording platform.

Question 2: Should I get a Mac or PC for recording?

This question is always put to me.  In general, I recharacterize this question as "how should I go about selecting a platform for recording."

The typical Best Practice Answer is, "select your preferred software application, then select the hardware that best support it."  If you think Logic is the best audio program for you, then you need a Mac.  If you think Sonar is the bomb, then you need a PC.  And, to a large degree, this is the correct way to choose an audio platform.  However, it misses some key decisionmaking points.

A. Do you plan on doing professional video or post-production work?  If so, then choosing a PC platform may be a very limiting decision.  You will probably be called upon to do work that will require a Mac.  Moreover, it's just been my experience that video guys are rabidly pro-Mac.  You will simply lose all credibility from using a PC.  I've been doing DAW-based recording since 1992 on both Macs and PCs and I am the Editor-in-Chief of the original online magazine for DAW recording.  Nevertheless, when I'm hanging with video guys, and they find out that I run a PC DAW in my studio, they look at me like I'm a little girl.  I can hear them thinking, "isn't that cute?"  If sound-for-video was part of my career path, then I'd be stupid to select a PC platform.  Sorry, but that's just the way it is, at least for now.

B. Do you plan on swapping projects back and forth with a creative partner?  Then you should consider setting up identical systems.  This can be a great way to work, but the setups have to be identical.  If the other person is already working in one environment, you need to conform to that platform, or vice versa.

C. If you haven't been forced into a decision by (A) or (B), then in my opinion you can be agnostic as to choice of hardware - you have flexibility.  The next question for you is: do you already possess computer skills with one or another platform?  Then choose software that works on the platform you already have and know.  Owning a computer-based DAW is always a job that requires good care and feeding of the computer, whether it's a Mac or a PC.  If you already know your way around a PC and have good PC maintenance skills, but not a Mac, then there's no reason to face the learning curve and cost of switching to another platform or maintaining two different kinds of computers.

It's often suggested that, even if you're a hobbyist, then it's a good idea to work in ProTools because you can take your mixes to a pro studio and have an experienced engineer mix them.  But in reality, there are real problems with this approach that mitigate the benefit:

Compatibility: Chances are good that, even from one ProTools system to another, there will be compatibility problems.  In the studios I work with, it's very common to upgrade very slowly.  So odds are good that, as a hobbyist, you'll be on a later version of the software than a lot of bigger studios.  But more importantly, in order for your mixes to be truly portable, the place you're going has to have all the same 3rd party plugins you're using, and typically, they need to be the same version.  This never happens.

Workflow: Even if your mixes were truly portable, and you had exactly the same setup as the studio, the odds are really good that the engineer will want to start at ground zero anyway.  When I'm mixing a project that someone else tracked, I always want to start with raw, un-EQed, uneffected tracks, so I know what I'm working with.  So I start by removing all the plugins, zeroing all the faders and pan knobs, and removing any bus routing.  So at that point, you might as well have just brought me the raw tracks on a CD and let me import them into any DAW platform.  It's virtually no benefit for you and I to have the same audio editor.

Therefore, if you are a musician and don't plan on doing audio-for-video, then you can truly safely work on either a Mac or a PC.  I've been running a PC-based professional recording studio for over a decade, and it has almost never been a drawback to be on a PC.  I've mixed several projects that were tracked in ProTools, because we can exchange OMF files, which makes the audio (but not the plugins) portable from Mac to PC and back.

Choosing a Company

There will always be times when one platform or another will have a cool gee-whiz factor, or struggle with certain problems.  When Microsoft went to Windows XP, a lot of PC DAW users had to wring out the issues the new OS created.  Likewise, when Mac went to OSX, this created a number of headaches for Mac DAW users.  Early on, Macs had a huge feature advantage versus similar PC platforms.  These days, there are PC platforms with significant advantages to popular Mac platforms.

Do not select an audio application because it has some nifty bell or whistle, or some esoteric advantage like 384MHz sampling rates, 128 bit depth, support for some whizbang control surface you don't own, surround mixing when you'll be working in stereo, or any other feature that doesn't directly contribute to getting the job done.  Choose an application because it supports your work style and has the features you truly require, and select applications from companies that have been around a while and seem to offer a stable product with good support.

You're going to be using this application for years, and it will be hard to change.  So you're not just picking a program, you're getting married to a company.  Choose a company with a reputation for a stable product and great support.  The company should have good support staff, a popular support forum with seasoned pros hanging out there, and some established longevity in the market.  Over time, these will be much more important to you than some feature de jour.

As a case in point, let me pick on Sonic Foundry.  Back in the day, Sonic Foundry was the audio leader with applications like CD Architect and Sound Forge.  These were two of the first truly "pro" quality apps for audio on the PC.  And Sonic Foundry had a great team of great developers.  When Vegas was introduced, a number of people, myself included, were wowwed by the amazingly productive experience this app created.  They truly innovated the audio editing experience.  And ACID likewise was an amazing innovation.

However, Sonic Foundry had their eyes set on video production, not audio.  Vegas was transformed into a video editing platform.  Support for audio waned.  And then, Sonic Foundry's software line was sold to Sony.  If you built a studio around Vegas and weren't interested in video, then you were sorely disappointed.  By contrast, tools like Digital Performer, Nuendo, Logic, and Sonar are dedicated to deliving the best audio production experience possible.  If you chose one of those tools, you're still very well supported.  So remember: in the long run, the company is far more important than the features.

Now, let the inevitable Mac versus PC wars begin.

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24 comment(s) so far...

There is a missing component in the reason that the Mac platform was the chosen one for audio work in the begining of widespread conputer based audio recording. At that time, IBM machines were widely used in business. In fact, if there was a personal computer in a business office, it was almost certainly an MS/IBM/ATT/ITT/DR DOS-based machine. But on college campuses, if there was a personal computer available, it was almost certainly an Apple. Apple was smart enough at the time to spread their products across college campuses. (One of a number of brilliant PR moves that have insured their place in the public consciousness.) So, who was writing applications for recording? Who was going to work in recording studios?

By bill_park on  Wednesday, August 01, 2007 7:35 PM

Another compelling reason for the Mac to have a headstart/toehold in the creative space was the memory limitaion in the early PC. 640k was not enough for "real" art or music (read large objects). Us "DOS" guys hoped in windows but it was only draperies on the old problems. It took until Win95 to even get close to useful apps in this space and by that time the toehold was a strangle hold.

The only reason there is any question about what to use is from the fact that many of us biz types also want to be creatives. We are still married to our WinTel HW/SW platforms for biz but we wanted better toys to sate our muse. So now with a market that has allowed the dev of excellent tools in the Wintel camp we have hope that our later day DAWs can compete.

Truth is it doesn't matter. Create. Speak from your heart. Who cares if DAW hangs out with the popular kids.

By gggchurch on  Thursday, August 09, 2007 10:47 PM

As a recent employee of an evil giant music equipment retailer, we got word from Digi that they have been receiving fewer tech support calls from PC users than mac users. Mainly because the switch to intel based processors caused havoc on their new installation scheme. But a telling point none-the-less. Also got word from a huge NYC based post house, all Protools systems switched to PC.
Silly in my opinion, but is it a sign of the times?

By AMK on  Friday, August 10, 2007 8:54 AM

I wound up going with a PC for my home studio because the cost is much lower and I really like Cubase. Thanks for helping me to shake the PC stigma.

Andrew Long

By aclong on  Friday, August 10, 2007 7:37 PM

This is really the best and most balanced article I've seen on this subject thus far...
As a PC user in the UK I'm very used to sometimes quite aggressive and patronizing remarks from Mac users... I don't crusade for the use of PCs at all , - all I know is that personally having used PCs, and built and repaired them since the early '90s I can sort out any problems if they occur - and quickly. I can't do that with a Mac since I haven't paid my dues there...
However, having been a professional recording engineer since 1975, and a producer for a lot of that time, I certainly have paid my dues as far as recording goes, and I'm really happy using a PC to make tracks that I care about. I've yet to meet anyone who can listen to a digitally-recorded track and tell me what platform and hardware has been used to record it, so IMHO it's down to what works for you personally. BTW I've used a Mac on sessions to both record and mix, and I can't see much difference , - except I don't understand the error messages, and I miss the second mouse button and the scroll wheel...

By studiochap on  Sunday, August 12, 2007 6:45 PM

Hey, Vegas still has heaps of audio support, and remains my DAW of choice !

By Geoff Wood on  Tuesday, August 14, 2007 5:13 PM

I've been there since the beginning too. I've worked on the Mac going back to the original Performer on a Mac Plus (whew...ancient history, huh?). I've used Pro Tools but didn't like it - AT ALL - I know this is not a popular sentiment in the industry! While on the Mac I prefered Digital Performer. These days, since I'm primarily doing simple voice tracks, I like what used to be Cool Edit Pro and now is Audition. I'm a bit upset with what Adobe has done to the program in the 2.0 version - I prefer the last Syntrillium upgrade (although under the Adobe Audition name) 1.5 version. I also have Sonar and Sibelius loaded on my Dell for any musical pursuits. I think both platforms have their evangelists. Though, in reality, what suits ones style of working; that is the software that, for you, is intuitive to use should probably determine the platform of choice.

Vocally yours
goldivox

By goldivox on  Thursday, August 16, 2007 9:39 PM

I am a 'victim' of Mac based hardwares prior to macintel machines. I've used ProTools since NuBus. Imagine a small homebased studio like mine has to compete with giant production houses. My junks yard include PTIII PCI w/TDM card a Powermac9600 and also the-not-so-old obsolete digi001.
There is an upgrade program from digi however, still, for $4K. I am now happily settled with a MOTU 896, Sonar Producer 6, Vegas 7
Unbelievably I still love my Mac tho. and got myself a new iMac, which doesn't do any music at all.

By dottynug on  Thursday, August 16, 2007 10:45 PM

This is probably a bit left field but!!!!! When my beige G3 started showing signs of old age I found mac expensive ,windows dislikable and both meant buying new software as OS9 was as obselete as the G3 so I took a look at Linux.I now have a PC with Mac stability a DAW (Adour) that is comarable to protools and I never have to deal with people sitting in the control room telling me how to do my job. Just thought I'd throw that at ya for fun.I guess everyone got an opinion and it really comes down to personal preferences in the end.

By retep on  Friday, August 24, 2007 1:43 AM

Macs are cool, but I'm forced to work 200% slower while I'm editing in Pro Tools, because of the famous mouse precision/pointer acceleration problem in OS X! I can't believe Apple still hasn't solved that problem, and they don't act like it's a problem at all! Mouse pointer control is a very important issue for an operating system.

By Jonathan Grand on  Friday, August 24, 2007 8:39 AM

Vegas is my DAW of choice too from 2002 til now!
As computers become faster and more powerful, I believe card based systems (Pro Tools included) will simply be phased out! Even now native DAW's are insanely powerful! In the world of native DAW's PC's or, Windows more specifically are dominant and I believe will continue to be.

By Jasper Sara on  Friday, August 24, 2007 4:53 PM

Yes but mention Vegas in a professional environment and everyone will laugh pitifully in your face :) Card based systems, as you call them, don't exist just because of power. It's more complicated than that. There's stability, 0 latency and other benefits that you won't have on a native system for a long time. But you think Vegas on a PC is awesome, so by all means, use it an be happy. Just don't expect everyone else to do the same.. :)

By Jonathan Grand on  Friday, August 24, 2007 5:46 PM

With the audio programs I use, I have the luxury of choosing either Mac or PC platform! I own Cubase, Reason, and Live, and all three of them work on both platforms. A pretty cool thing in my book, and something that help the longevity of the investment I think. I currently run a PC at home, but at work I use a Mac and a PC every day(web design/development). Personally, I prefer PCs for the most part. Mac mice have always seemed so silly to me! And I hate that on the Mac when you copy a folder onto an existing one it will delete all the files rather than just replacing ones that are the same! And why doesn't the Mac file browser have a refresh key? I'm happy on the PC for now, but I do look forward to when the Linux platform becomes mature enough to make a dive (my audio cards still aren't supported), and more software is developed there. It's great to have so many fabulous options these days! :)

By seattle_magician on  Wednesday, August 29, 2007 1:03 PM

Believe me, it's not the Apple mice... All mice feel horrible on Mac OS X. Logitech, Apple, you name it. It's the mouse pointer driver... Major problem in tracking precision. That alone is already enough reason to drop OS X. Workflow gets so much slower than on the PC...

By Jonathan Grand on  Wednesday, August 29, 2007 10:57 PM

i cant put a new power supply in a mac quickly like i can a pc.
i can nearly buy 3 quad core pc's for the price of a mac pro.
and i'm not spending money on a mac since prices are too high.

By fred on  Tuesday, September 04, 2007 5:49 PM

I'm a PC-user, have been for almost 8 years, since i was 14. I was surprised when I read this guide that Cubase wasn't mentioned at all. I use Cubase SX3, which I started on about 1 1/2 years ago, and I thought alot of professionals used it, don't they? I mean, in my opinion (as far as i know) Cubase certainly follows the marked-standards. Feedback on this would be nice :)

By Aviate on  Saturday, September 08, 2007 2:47 AM

I'm a PC-user, have been for almost 8 years, since i was 14. I was surprised when I read this guide that Cubase wasn't mentioned at all. I use Cubase SX3, which I started on about 1 1/2 years ago, and I thought alot of professionals used it, don't they? I mean, in my opinion (as far as i know) Cubase certainly follows the marked-standards. Feedback on this would be nice :)

By Aviate on  Saturday, September 08, 2007 3:55 AM

Apple were very clever to market the Mac as 'the computer for creative people'. Consequently people feel that if they want to be considered creative, they should buy a Mac. They promote an irrational religous zealotism following in users.
Additionally, ProTools formed an early monopoly by being, um early, and locking customers into their own hardware, software, and platform.
Both these companys' marketing regimes are contrived and cynical.

By geoff on  Saturday, September 15, 2007 11:02 PM

I am lucky enough to have a very powerful Mac Pro with HD2 and 2 96's. Tracking has been hybrid. Drums and scratch into PT, because the low latency is handled better with PT. But Nuendo/Cubase is my home (SX3 and Nuendo 3 are virtually identical as far as the audio engine and interface) and that's where I can really get down.

The first part of the article pissed me right off, even after the editor's note. But Rip went on to make some very real points, and again I have to commend him on another fine article. The concept of moving projects from studio to studio is, as Rip pointed out, mostly meaningless, in that NO ONE has all the same plugins. I use some plugs habitually that most people I talk to have never heard of. They work for me. Expecting some other studio to have them is ridiculous, and if I were an artist tracking one place and mixing another, I would EXPECT the mixing engineer to start from zero. I sure as hell would.

I'm a PC guy, and so far have found no benefit in working on the Mac side (got Boot Camp to run XP, as I spent years as an IT geek working strictly with PC). Pro Tool seems the same or better on XP, it's legacy notwithstanding. Same with Nuendo.

As Maurice stated profoundly in Boogie Nights: "Wear what you dig." It's all just wav files in the end.

By Gabealicious on  Tuesday, September 18, 2007 3:12 AM

I've used Pro Tools on Mac and PC (Mac at work, PC at home). The Mac version kicks the PC version's butt. Mostly because windowing on OSX is much better than on Windows.

At home I get all kinds of problems with Windows, it drives me crazy. But at work, the Mac just works perfectly and I get way more done without interruptions. Windows is always interrupting me telling me this is working, that's not working, etc.. I don't get nearly the amount of interruptions on the Mac.


By B R Dames on  Wednesday, December 12, 2007 2:06 PM

Perhaps the greatest reason for choosing PC over Mac is the fact that you don't have to become an arrogant, snobby, close minded prick, whereas it's mandatory if you choose Mac/Pro Tools.

A Mac/Pro Tools rig ain't got jack dick on a PC/Nuendo rig. Well, no.. actually it's got a much larger price tag, so I take that back.

UnF!

By Joey on  Wednesday, February 06, 2008 8:54 AM

You dont have to choose anymore, really. OR I suppose you can choose all of the above with wintel macs. The 8 core mac pro is cheaper than any comparable Dell HP or other vendor PC(as long as you compare apples to apples the mac pro is a high end workstation, and any PC based workstations on par with the mac pro cost upwards of 4k compared to 2800 for the mac)

I now run Sonar, FL, Reason and Logic happily on one machine. ;)

By Stupid American Pig on  Tuesday, May 13, 2008 2:36 PM

Has this guy poked his head out of his studio since the early 90's?
Chris Day

By Chris Day on  Wednesday, May 14, 2008 11:03 AM

new to the game ,comparing both ,pc dominates w/ fl 8, sonar 7 ,audio cleanup. much easier to upgrade hey LOOK (0_0) my mouse works!

By xg888 on  Friday, June 13, 2008 6:47 AM

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